Privacy Policy

Last updated: 24 October 2026

1. Introduction

The Milk Boutique is operated by The Rieper Co. (TMB) Pty Ltd (“The Milk Boutique”, “we”, “us” or “our”).

We respect your privacy and are committed to handling personal information responsibly and in accordance with applicable Australian privacy legislation, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where applicable.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit www.themilkboutique.com, make a purchase, subscribe to our marketing communications or interact with our business.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information: Your name, email address, telephone number, billing address and delivery address.

• Order information: Products purchased, order history, transaction amounts, delivery preferences and return requests.

• Payment information: Payment status, transaction references and limited payment details provided by our payment processors. Complete payment card details are generally handled by our secure payment providers.

• Customer communications: Enquiries, feedback, reviews and correspondence with our customer support team.

• Marketing preferences: Email subscription status, consent preferences and interactions with our marketing communications.

• Website information: IP address, browser type, device information, pages visited, referral sources and interactions with our website.

We may also receive information from third-party services that support our online store, subject to their applicable privacy practices.

3. How We Use Your Information

We collect and use personal information for purposes including:

• Processing and fulfilling orders.

• Arranging shipping, delivery, returns and exchanges.

• Communicating with you about purchases and customer enquiries.

• Processing payments and preventing fraudulent transactions.

• Managing customer accounts and purchase histories.

• Providing customer support.

• Sending marketing communications where permitted by law.

• Understanding website performance and improving our products and services.

• Measuring advertising effectiveness and delivering relevant advertising, subject to applicable privacy requirements and your preferences.

• Complying with legal, taxation and regulatory obligations.

We aim to collect only the information reasonably necessary for our business activities.

4. Email and SMS Marketing

If you subscribe to our marketing communications, we may send you information about new arrivals, product launches, promotions, restocks and other updates from The Milk Boutique.

We use Omnisend to help manage marketing subscriptions, email campaigns and automated customer communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our messages.

Where SMS marketing is offered, we will provide applicable opt-in and opt-out mechanisms.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional messages, such as order confirmations and delivery updates.

5. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies to support website functionality, understand customer behaviour and improve your shopping experience.

These technologies may be used to:

• Remember shopping cart contents and website preferences.

• Maintain website security and essential functionality.

• Analyse website traffic and shopping activity.

• Measure marketing campaign performance.

• Support personalised advertising and remarketing where permitted.

We use services that may include Shopify analytics, Google Analytics, Google Ads and Meta advertising technologies.

These services may collect or receive information about interactions with our website in accordance with their respective privacy practices.

Where required, we provide options for managing consent and privacy preferences.

You can also manage certain cookies through your browser settings. Disabling some cookies may affect website functionality.

6. Sharing Your Information

We may share personal information with trusted third-party providers where reasonably necessary to operate our business.

These may include:

• Shopify: Ecommerce hosting, order management and storefront functionality.

• Payment providers: Secure payment processing and fraud prevention.

• Australia Post and logistics providers: Shipping, delivery and tracking.

• Omnisend: Email marketing, subscription management and customer communications.

• Google and Meta: Website analytics, advertising measurement and marketing services.

• Returns management providers: Processing return and exchange requests.

• Professional advisers and service providers: Accounting, technical support and other legitimate business services.

We do not sell customer contact lists to third parties.

We may also disclose personal information where required or authorised by law, or where reasonably necessary to protect our legal rights.

7. Overseas Disclosure

Some of our technology and service providers operate internationally or store and process information outside Australia.

As a result, personal information may be disclosed to or processed by recipients in other countries.

Where applicable, we take reasonable steps to ensure overseas disclosures are handled consistently with Australian privacy requirements.

8. Payment Security

Payments are processed through secure payment providers integrated with our Shopify store.

We do not ordinarily receive or store customers' complete credit card numbers.

Payment providers apply their own security measures and privacy practices, including relevant payment industry standards.

We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

However, no electronic storage or internet transmission method can be guaranteed completely secure.

9. Storage and Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes and complying with legal obligations.

When information is no longer required, we take reasonable steps to delete, destroy or de-identify it where appropriate and legally permitted.

10. Accessing or Correcting Your Information

You may contact us to request access to personal information we hold about you or to ask that inaccurate information be corrected.

We will respond in accordance with applicable privacy legislation.

In some circumstances, we may need to verify your identity before processing a request.

You may also request deletion of personal information. We will consider such requests in accordance with applicable legal requirements and recordkeeping obligations.

11. Privacy Complaints

If you have concerns about how we have handled your personal information, please contact us using the details below.

We will review your complaint and respond within a reasonable timeframe.

If your complaint is not resolved satisfactorily, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

Website: www.oaic.gov.au

12. Children's Privacy

Our website is intended for customers purchasing maternity, breastfeeding and related apparel.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us.

13. Third-Party Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices of independently operated third-party websites.

We encourage you to review their privacy policies before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business operations, technology, legal requirements or privacy practices.

The most recent version will be published on this page with an updated revision date.

15. Contact Us

For privacy enquiries, access or correction requests, or complaints, please contact:

The Milk Boutique
Operated by The Rieper Co. (TMB) Pty Ltd

Email: support@themilkboutique.com.au

Website: www.themilkboutique.com